The name “Frudia” is a combination of the words “fruit” and “dia”, a Greek word meaning “by” or “of”.
Frudia discovered the wisdom of the true beauty of fruits: natural antioxidants. Protecting seeds and nourishing new life, fruits are a rich storehouse of nutrients that even protect the beauty of flowers when they bloom.
After 30 years of dedicated research by Welcos scientists, Frudia has found a way to bring the beauty of fruit to your skin.
FRUDIA’S BEAUTY PLEDGE
We use R Vita WDS™, a 100% low-temperature extraction technique to deliver natural
and antioxidants to your skin.
We keep the antioxidant seeds, berries and skin, as well as the original colour, aroma and texture of the fruits to improve your skin through nature.
All Frudia products are treated with honesty. We minimise unnecessary chemicals and through extensive skin irritation testing, we work to offer only the best from the fruits.